#global ad spend

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#global-ad-spend
Exchangewire
6 months ago
Marketing

Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues

Retail media is the fastest growing ad spend, predicted to make up 20% of digital ad spend worldwide.
Audio investment in Australia is on the rise, with streaming audio and podcasts seeing significant increases in agency plans. [ more ]
euronews
3 months ago
Artificial intelligence

Digital growth drives up global ad spend

Digital advertising to increase by 5%, with digital ad spend rising by 7.2% globally. Focus on relevancy and personalization for effective advertising. [ more ]
Exchangewire
3 months ago
Marketing tech

BeReal Acquired for 500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table

BeReal acquired for €500m by Voodoo, plans to launch paid advertising for profitability.
Global ad spend to increase by 7.8% with growth in digital, retail media, AI, and CTV.
Paramount and Skydance merger negotiations broke down due to disagreements on terms. [ more ]
Exchangewire
6 months ago
Marketing

Retail Media Sees Significant Growth; Audio Makes a Splash in AUS Amid Slowed Ad Spend; US Agencies See Falling Revenues

Retail media is the fastest growing ad spend, predicted to make up 20% of digital ad spend worldwide.
Audio investment in Australia is on the rise, with streaming audio and podcasts seeing significant increases in agency plans. [ more ]
euronews
3 months ago
Artificial intelligence

Digital growth drives up global ad spend

Digital advertising to increase by 5%, with digital ad spend rising by 7.2% globally. Focus on relevancy and personalization for effective advertising. [ more ]
Exchangewire
3 months ago
Marketing tech

BeReal Acquired for 500m; Global Ad Spend to Rise 7.8%; Paramount and Skydance Merger Off the Table

BeReal acquired for €500m by Voodoo, plans to launch paid advertising for profitability.
Global ad spend to increase by 7.8% with growth in digital, retail media, AI, and CTV.
Paramount and Skydance merger negotiations broke down due to disagreements on terms. [ more ]
moreglobal-ad-spend
Exchangewire
9 months ago
Marketing tech

Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU 550m lawsuit in Spain

Magna forecasts a 6% increase in global ad spend this year, dominated by social.
Dentu predicts a 4.6% increase in global ad spend in 2024. [ more ]
#ad spend forecast
Exchangewire
9 months ago
Online marketing

Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU 550m lawsuit in Spain

Magna forecasts a 6% increase in global ad spend this year, dominated by social.
Dentu predicts a 4.6% increase in global ad spend in 2024. [ more ]
Exchangewire
9 months ago
Online marketing

Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU 550m lawsuit in Spain

Magna forecasts a 6% increase in global ad spend this year, dominated by social.
Dentu predicts a 4.6% increase in global ad spend in 2024. [ more ]
Exchangewire
9 months ago
Online marketing

Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU 550m lawsuit in Spain

Magna forecasts a 6% increase in global ad spend this year, dominated by social.
Dentu predicts a 4.6% increase in global ad spend in 2024. [ more ]
Exchangewire
9 months ago
Online marketing

Ad spend forecasts; The ANA investigates ad spend transparency; Meta faces EU 550m lawsuit in Spain

Magna forecasts a 6% increase in global ad spend this year, dominated by social.
Dentu predicts a 4.6% increase in global ad spend in 2024. [ more ]
moread spend forecast
Forbes
9 months ago
Online marketing

Globally, In 2024 Magna Forecasts Ad Spending To Grow 7.2%

Ad agency Magna expects global ad spending to increase by 7.2% in 2024, surpassing $900 billion.
Digital media, particularly pure-play digital media, will drive the growth in ad spending. [ more ]
Forbes
9 months ago
Marketing

Globally, In 2024 Magna Forecasts Ad Spending To Grow 7.2%

Ad agency Magna expects global ad spending to increase by 7.2% in 2024, surpassing $900 billion.
Digital media, particularly pure-play digital media, will drive the growth in ad spending. [ more ]
Forbes
9 months ago
Online marketing

Globally, In 2024 Magna Forecasts Ad Spending To Grow 7.2%

Ad agency Magna expects global ad spending to increase by 7.2% in 2024, surpassing $900 billion.
Digital media, particularly pure-play digital media, will drive the growth in ad spending. [ more ]
#Digital advertising
AdExchanger
9 months ago
Marketing

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear | AdExchanger

Digital advertising continues to dominate global ad spend.
CTV is outpacing linear TV in terms of growth. [ more ]
AdExchanger
9 months ago
Marketing

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear | AdExchanger

Digital advertising continues to dominate global ad spend.
CTV is outpacing linear TV in terms of growth. [ more ]
AdExchanger
9 months ago
Marketing

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear | AdExchanger

Digital advertising continues to dominate global ad spend.
CTV is outpacing linear TV in terms of growth. [ more ]
AdExchanger
9 months ago
Marketing

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear | AdExchanger

Digital advertising continues to dominate global ad spend.
CTV is outpacing linear TV in terms of growth. [ more ]
moreDigital advertising
AdExchanger
9 months ago
Marketing tech

In Global Ad Spend Forecasts, CTV Is Poised To Overtake Linear | AdExchanger

Digital advertising continues to dominate global ad spend.
CTV is outpacing linear TV in terms of growth. [ more ]
Exchangewire
9 months ago
Marketing tech

Social leads Magna's latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce - ExchangeWire.com

Global ad spend is expected to increase by 6% this year, with digital formats growing 11% and traditional formats decreasing by 4%.
OpenAI has delayed the launch of its GPT store, where users can build their own GPT, until early 2024. [ more ]
#advertising
Exchangewire
9 months ago
Marketing

Social leads Magna's latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce - ExchangeWire.com

Global ad spend is expected to increase by 6% this year, with digital formats growing 11% and traditional formats decreasing by 4%.
OpenAI has delayed the launch of its GPT store, where users can build their own GPT, until early 2024. [ more ]
Exchangewire
9 months ago
Marketing

Social leads Magna's latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce - ExchangeWire.com

Global ad spend is expected to increase by 6% this year, with digital formats growing 11% and traditional formats decreasing by 4%.
OpenAI has delayed the launch of its GPT store, where users can build their own GPT, until early 2024. [ more ]
Exchangewire
9 months ago
Marketing

Social leads Magna's latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce - ExchangeWire.com

Global ad spend is expected to increase by 6% this year, with digital formats growing 11% and traditional formats decreasing by 4%.
OpenAI has delayed the launch of its GPT store, where users can build their own GPT, until early 2024. [ more ]
Exchangewire
9 months ago
Marketing

Social leads Magna's latest global ad spend forecast; OpenAI delays store launch of custom GPT; Spotify axes 17% of workforce - ExchangeWire.com

Global ad spend is expected to increase by 6% this year, with digital formats growing 11% and traditional formats decreasing by 4%.
OpenAI has delayed the launch of its GPT store, where users can build their own GPT, until early 2024. [ more ]
moreadvertising
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